Pokemon Go: A Look at the Augmented and Virtual Reality Business Trend
What in the world is going on?? Pokemon obsession sweeps the US! Yes, Pokemon is the trend today. Get your pokeballs out and get ready to catch Pokemon!
You may have seen people in office desks, classrooms, stores, parks, hospitals, and even bathrooms playing Pokemon Go. Does it need to be said that you shouldn’t catch Pokemon when driving?
After Pokemon’s voice diminished over the last few years, the launch of this game has made a definite dominant comeback. It has taken Pokemon to a whole new level.
Pokemon Go is the most successful game ever! Check out these 4 crazy stats on the infographic on the right!
Why is it so popular? Why do people love this game so much? How did the whole nation adopt to this game in such a short period of time?
The Game Explained
Like most trending games, Pokemon Go has a simple concept.
Pokémon Go uses your phone’s GPS and clock to detect where and when you are in the game and make Pokémon "appear" around you (on your phone screen) so you can go and catch them. As you move around, different and more types of Pokémon will appear depending on where you are and what time it is. The idea is to encourage you to travel around the real world to catch Pokémon in the game. (This combination of a game and the real world interacting is known as "augmented reality." More on that later.)
Unfortunately, Pokémon aren’t real — at least not yet. But technology has evolved to be able to simulate a world in which Pokémon are real. That’s essentially what Pokémon Go attempts to do: By using your phone’s ability to track the time and your location, the game imitates what it would be like if Pokémon really were roaming around you at all times, ready to be caught and collected. And given that many original Pokémon fans are now adults, this idea has the extra benefit of hitting a sweet spot of nostalgia, helping boost its popularity.
What can we learn from Pokemon Go’s Success?
Augmented and Virtual Reality is the next big thing.
Augmented and Virtual reality have the power to impact our culture like no innovation before. We will literally be living in a new world.
One thing Steven mentioned is that, for reasons too complicated to dive into, VR will be able to release the five most potent pleasure chemicals in our brain: norepinephrine, dopamine, serotonin, anandamide and endorphins. These chemicals make VR really fun and addictive, and this has big implications. For instance, education. That cocktail of happy hormones is really good at improving brain function and memory. This could be revolutionary for our education system in terms of customized learning and equal access for all kids.
Or jobs. Think about it. A virtual world opens up literally endless possibilities in terms of a brand new marketplace. Why go to a store to buy a shirt when you can try on and purchase a customized fit without leaving your house?
This year for virtual reality is like 1994 for the Internet. The first commercial AI headsets will be launched. The chips are being developed. The storage is getting prepared. The entire infrastructure for the third trillion-dollar opportunity has been created in the past 20 years.
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